SEARCH ENGINE OPTIMISATION (SEO)

What Is SEO?

Search Engine Optimisation is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) including Google, Bing, Yahoo and other search engines.

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website or social media account through organic search engine results.

What Goes Into SEO?

To understand what SEO really means, let's break that sentence down and look at the parts:

  • Quality of traffic - You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

  • Quantity of traffic -  Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

  • Organic results - Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.

How SEO Works?

Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

That's all the SE (search engine) part of SEO.

The O part of SEO - optimisation - is where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they're seeing, and the users who arrive via search will like what they see. Optimization can take many forms. It's everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you're proud of.

What We Do?

We use strategies, techniques and tactics to increase the amount of visitors to your a website or social media page by obtaining a high-ranking placement in the search results page of a search engines.

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A social media management and marketing sole trader with a concentration on generating brand awareness, increasing engagement and followers and improving brand consistency. Also provides web design and search engine marketing services.

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